I got Rick-Rolled today.
It’s not quite clear as to how, after more than 20 years on the internet I fell for the Rick-Roll, but there is was, Rick Astley’s 1987 video for “Never Going to Give you Up” playing on youtube.
For those of you that don’t know what I’m talking about, rickrolling is one of the oldest internet memes – a bait and switch – if you will. You are reading a story and the author provides a link to a relevant topic, but the link actually leads to Rick Astley’s video. Rickrolled.
The video has more than 137 million views and it’s safe to say that at least 136.9 million of those views are rickrolled suckers just like me. Sometimes its disappointing but most of the times you just face-palm yourself and brag about your experience on Facebook.
So image having an entire crowd of EDM fans getting Spandau Balleted [or Trued] when they are expecting the bass to drop.
DJs are starting to troll their crowds with a “True” drop; The lights are flashing, the crowd is pumping and instead of the bass dropping, you hear the 1983 adult contemporary hit “True” by Spandau Ballet. The fake out drop is a shock to the crowd, but to the youtube viewer, it’s a move you wished you had thought of.
Earlier this year at a Brisbane festival, DJ duo Mashd N Kutcher’s whipped the crowd into a full frenzy when they dropped the ‘True’ to a collective ‘sigh’ of disappointment by the EDM crowd while the two DJs fell to their knees in laughter.
In October of last year, the DJ duo Adventure Club dropped the ‘True‘ during Lil Jon’s “Turn Down For What!” The duo continued to interject Lil Jon’s line “Turn down for what!” during the drop and you can hear the EDM crowd moan and scream WTF! Within a few seconds, however, the crowd was singing “I Know This..Much Is. True” in unison.
A few days later, DJ Mallon made the same move.
The DJ/EDM crowd is having fun with this new form of rickrolling and everyone seems to be getting involved. Adam Sandberg from SNL made a digital short for when the Bass Drops, Ylvis [What does the Fox Say fame] and Key and Peele have all made sketches about the power – or ridiculousness – of the bass dropping.
In case any of you other DJs want to practice on dropping the ‘True,‘ DJ Mallon has made his drop available as a download